We have now chose the age range 8-13, we think this appropriate for our the channel we want it to be showed on.
If I was to describe a member of my audience I would say:
- They want independence but still the care of their parents
- Their peers have a big influence on them
- They are creative and like to show this
- They have a short attention span until something really interests them
- Having nothing to do is not an option
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